To light the darkness can be poetic, sacred, mystical and practical, which reveals why candle worshippers find them so appealing.
In their own way, they tap into the hidden crevices of human memory that swirl within their wavering glow.
Consumers seek that elusive recall of times long past and musings of home, hearth, comfort and family.
Understanding Consumer Preferences in Candle Scents
According to statistics, the most common reasons consumers buy and use candles is because they are seeking a pleasant scent to both affect their moods and enhance home decor.
Consumers also use candles for a light source and to repel insects.
There is no way to guess a shopper’s specific preferences, and candle manufacturers understand that only careful preparation can pinpoint the best possibilities.
